Context:

Working with Jonas and Co we were tasked with introducing the power and elegance of the new Acura TLX at the Detroit auto show. The opening sequence focused on speed and the precision engineering of the Acura brand. We were challenged with visualizing the latest TLX in abstract yet familiar environments. Using aggressive camera moves, particle effects and bold typography, we created a dynamic perspective of Acuras latest model. Our end goal was to capture attention and make the Acura brand presence stand out at the Detroit Auto Show.