Context:

The Kern agency in LA reached out to us to introduce the new AT&T's in-car Wi-Fi. In-car WiFi turns cars into a powerful WiFi hotspot and lets users connect up to 10 devices to the internet so they can stream, browse, share and more from the open road.

Strategy:

Connect the brand to the device and features included in the service. Help potential users visualize the experience of having an in-car wifi device in their cars.

Solution:

Adopt the AT&T color palette to create a clean and abstract cityscape, connecting the AT&T brand with the in-car wifi service. Use simple and clean graphic elements to highlight the multitude of features that in-car wifi users can enjoy.