Context:

Ecovative is a company that has pioneered the science of mycelium (mushrooms). They grow fully formed products that replace plastics, leather, animal agriculture and much much more.

Strategy:

Create a brand film that introduces the Ecovative company and explains its technology to potential clients and partners, as well as the general public. Introduce Ecovative's mycelium as a Super Material platform that is now ready to be scaled up to replace environmentally harmful products.

Solution:

Show scalability by comparing Ecovative's foundry to a forest that can quickly grow millions of pounds of this incredible material. Explain Ecovative's material platform by showing beautiful and useful products that can be created with mycelium now and in the near future.