Context:

Genoskin's technology keeps human skin samples (leftover after cosmetic surgery), alive for long periods of time. Allowing BioMedical companies to reduce the use of animal testing and greatly increasing the odds of successful clinical trials.

Strategy:

Focus on the precision of Genoskins products in delivering results that researchers can rely on. Present Genoskin as a technologically innovative company helping to revolutionize the bio-medical industry.

Solution:

Showcase the incredible biological machinery at work in the Genoskins samples. Formulate the Reliable Results slogan and use it as the driving theme for the film. Showcase the company as a leader in next-generation cellular imaging technology