IMA Moonbase
CONTEXT:

The International Moon Base Alliance (IMA) comprises leading scientists, educators, and entrepreneurs from space agencies and industries worldwide to advance the development and implementation of an international base on the Moon.

SOLUTION:

Draw on principles of inspiration, motivation, and imagination to create a powerful presentation to government and military agencies. To raise awareness with US-allied governments in generating more international support and participation.

Use classic space iconography to create a promotional film to generate a positive emotional response. Establish an informative and educational tone to guide the viewer's imagination into moon colonization's fantastic possibilities.

STRATEGY: