Mine!
‚ÄčCONTEXT:

Serena Garcia Dalla is a Chilean textile artist who crafts handmade fabric balls in a rainbow of different colors and textures and then styles them together to form giant colorful sculptures. This artwork inspired us to create a short film.

SOLUTION:

The handmade sculptures look like ideal natural landscapes. Use an animating character to bring those landscapes to life. Add unique camera perspectives of the artwork.

Create a contrasting character design that drives the story yet does not interfere with the original artwork. Craft a story relating to the real world and our relationship with Nature.

STRATEGY: